McDonald's and Xbox partner for in-game rewards promotion

McDonald's and Xbox have launched a joint promotion in the UK and Ireland to celebrate the Xbox 25th anniversary. The partnership, titled ‘Side Missions’, offers customers digital in-game rewards for six major gaming franchises through the McDonald's app.

Participating titles and their respective rewards include: • Halo: Campaign Evolved — Master Chief Armour • Forza Horizon 6 — Car Voucher • Fallout 76 — Sugar Bomb Bundle • Candy Crush Saga — Booster Bundle • World of Warcraft — Red Hot Portable Bakery • Overwatch — Kiriko Donut Break Emote

In addition to digital items, the campaign features themed menu items inspired by the flavors and foods seen within these gaming worlds, such as the Blamco Cheesy Potato Bites for Fallout 76. Tim Kenward, senior vice president and chief marketing officer for McDonald's UK and Ireland, stated the initiative allows fans to experience iconic gaming foods in real life.