McDonald's Monopoly returns with $1 million prize and app-based gameplay

McDonald's is relaunching its Monopoly promotion in the United States from October 6 to November 1, 2026. The contest features a variety of prizes, including a $1 million grand prize, which is structured as a 20-year annuity paying $50,000 annually. Other major prizes include a 2027 Jeep Cherokee, a Carnival Cruise vacation, and various rewards such as free food and loyalty points.

A significant change for this iteration is the digital-first approach. While customers will still find physical peel-off stickers on eligible items like large fries, drinks, and certain breakfast sandwiches, all gameplay must be conducted through the McDonald's mobile app. Participants are required to download the app, opt into the Rewards program, and register for the game to participate.

The promotion follows a previous revival of the game in 2025 after a decade-long hiatus in the U.S. market. While the game is returning to American restaurants, the promotion will not be available in the United Kingdom or Australia for the 2026 season.