McDonald’s Finland launches international menu campaign and new vegan burger

McDonald’s Finland has introduced several new menu items through its ‘World Menu Mission’ campaign. The initiative brings eight international products to the Finnish market, inspired by menus from Canada, Japan, China, Germany, Malaysia, and Brazil.

Key additions include the McCrispy Hot Honey burger and the Double Maple BBQ & Bacon Quarter Pounder with Cheese, which utilizes maple syrup from Canada. Other items include Garlic & Black Pepper Chicken McNuggets inspired by Japan and a Szechuan dipping sauce featuring soy, garlic, and ginger from China.

In addition to the international campaign, the company has updated its plant-based offerings. Following feedback regarding previous menu changes, McDonald’s launched a new Vegan Burger featuring a wheat protein patty, fresh lettuce, and vegan sauce. This follows the earlier removal of the soy-based McVegan. However, the new vegan option has faced criticism on social media from consumers who preferred the previous soy-based patty and vegan cheese options.