Japanese food chains launch seasonal autumn and Tsukimi menus

Major food and beverage chains in Japan are launching seasonal autumn and 'Tsukimi' (moon-viewing) themed menus.

McDonald's has released its annual Tsukimi series, featuring eight varieties including the new 'Aburi Gyu Sukiyaki-fu Tsukimi' burger. Similarly, Don Quijote's pizza brand, TOROLISTA, has entered the market with a 'Torori Mangetsu Teritama Pizza' featuring egg and teriyaki chicken. Starbucks Japan has introduced the 'Torori Mistsuimo Beni Haruka Frappuccino,' a sweet potato-based beverage.

Shabu-yo, operated by Skylark Restaurants, is hosting an 'Autumn Mushroom and Duck Shabu-shabu Fair' starting September 10, featuring duck meat and a new porcini-scented broth.

Matsuya Foods is also updating its offerings with a renewed 'Gyu Bibin-don' sauce and providing app-based discounts. Additionally, Amazon Japan is running a Smile Sale featuring discounted frozen meal sets from Matsuya, including beef and curry combinations.