McDonald's New Zealand launches 50th anniversary campaign

McDonald's New Zealand, locally known as Macca's, has launched a campaign to celebrate its 50th anniversary in the country. The milestone marks five decades since the first New Zealand store opened in Porirua in 1976.

Developed in collaboration with McCann New Zealand and OMD, the campaign focuses on customer participation through games, prizes, and the use of iconic brand characters including Birdie the Early Bird, Grimace, and Hamburglar. Promotional offers include a ‘Birthday Bundle’ that provides customers with discounts at The Warehouse or free play at Timezone via QR codes. Additionally, the McDonald's app features birthday games where customers have a 1-in-3 chance of winning free food items such as Big Macs or McChickens.