McDonald’s Turkey rolls out Spider‑Man themed menu and collectibles

McDonald’s Turkey partnered with the release of the film “Spider‑Man: Yepyeni Bir Gün” to launch a nationwide marketing campaign. The promotion offers Happy Meal toys – ten different Spider‑Man figures for children – and, for adults, four collectible Spider‑Man figurines bundled with Big Mac, McChicken and 6‑piece Chicken McNuggets meals.

The campaign debuted with a gala event at Kanyon Mall on 31 July, the film’s opening day. Restaurants across Istanbul and other cities were redecorated with Spider‑Man visuals, including special Wi‑Fi names, posters, kiosk screens and window displays. The McDonald’s app also let users earn points to obtain film‑related T‑shirts. CMO Özdeş Dönen Artak said the brand aims to bring legendary cinema heroes into everyday moments for guests of all ages.