McDonald’s uses extensive data to build customer profiles

McDonald’s has been revealed to be collecting extensive digital profiles on its customers to predict future behavior. Investigations indicate that the company uses algorithms to analyze consumer data, including purchase history, app interactions, and geolocation, to create detailed psychological and behavioral profiles.

In one instance, a journalist requesting their personal data received a dossier spanning 515 pages. The company’s privacy policy details the monitoring of browsing history, social media activity, and app usage. This information is reportedly used to train AI models to predict future spending habits, preferences, and even consumer attitudes.