McLaren Racing enters global partnership with SharkNinja

McLaren Racing has announced a multi-series global partnership with SharkNinja, a consumer product company specializing in kitchen and household technology. The agreement extends across McLaren’s entire racing ecosystem, including Formula 1, IndyCar (Arrow McLaren), the World Endurance Championship (McLaren Hypercar), and the F1 Academy.

Beyond traditional brand visibility, the collaboration includes a technical component through the McLaren Racing Accelerator Program. This initiative allows SharkNinja to leverage McLaren’s engineering expertise and innovation methods to assist in the development of future consumer products.

The partnership will also feature fan engagement activities, exclusive content, and collaborations with drivers such as Lando Norris and Oscar Piastri, as well as ambassador Mika Häkkinen. McLaren CEO Zak Brown noted that the partnership is rooted in a shared culture of innovation and high performance.