MCR Summit 2026 showcases audiovisual solutions in Jerez

The MCR Summit 2026 took place in Jerez de la Frontera, bringing together manufacturers, clients, and professionals from the audiovisual sector. The biennial event focused on the market approach of MCRPRO, the company’s specialized audiovisual unit.

During the summit, more than 20 brands showcased solutions in areas such as professional audio, digital signage, connectivity, storage, collaboration, and visual displays. The professional core of the event included an expo-networking session held at the Museos de la Atalaya.

Francisco Morales, commercial director of MCRPRO, stated that the summit aims to position MCRPRO as a partner providing knowledge and support as the professional audiovisual market moves toward more integrated and specialized solutions. Pedro Quiroga, CEO of MCR, noted that the event serves as a vital space for manufacturers and professionals to exchange experiences and develop the market.