McVitie's announces sponsorship deal with Hull City

McVitie's, a prominent British biscuit brand under the global snacking company pladis, has announced a sponsorship deal with Hull City AFC. The brand's logo will appear on the sleeves of the club's jerseys throughout the upcoming season.

Following its return to the Premier League, Hull City, owned by Acun Ilıcalı, will feature the McVitie's branding on its kits. The partnership also extends to fan engagement initiatives at MKM Stadium and through the club's digital and social media channels during the 2026/27 season. This follows a previous sponsorship arrangement between the two entities during the 2023/24 season.

Özgür Kölükfakı, President of TURCAMENA and CEO of Ülker, noted that the collaboration aims to strengthen consumer connections through football, a platform that brings people together. Hull City President Acun Ilıcalı expressed enthusiasm about working with an iconic brand as the club embarks on its Premier League journey.