McVitie’s launches new festive chocolate and biscuit lines

Biscuit manufacturer Pladis is expanding McVitie’s seasonal offerings with the introduction of two new chocolate products for the festive period: the Jaffa Elf Milk Chocolate Treat and the Penguin Milk Chocolate Treat. These releases represent the brand’s first entry into the seasonal chocolate confectionery market.

The Penguin Milk Chocolate Treat is a 29g penguin-shaped confection featuring a milk chocolate coating, chocolate cream filling, and Penguin biscuit pieces.

In addition to the new chocolate lines, McVitie’s is returning with its traditional festive biscuit assortments. The Family Circle selection box will feature 10 varieties, including the return of the ‘Happy Faces’ biscuit, alongside Chocolate Digestives, Chocolate Chip Cookies, Jam Creams, Bourbons, and Custard Creams. The Victoria biscuit assortment is also being re-released for the season.