McVitie's unveils new Jaffa Elf for Christmas range

McVitie's has announced the Jaffa Elf, a new addition to its 2026 Christmas product range. The snack, which features the brand's traditional dark chocolate and orange jelly combination, is shaped like a festive elf.

The product has received mixed reactions on social media, with some consumers criticizing its appearance as “the stuff of nightmares,” while others have expressed enthusiasm for the new variety.

The Jaffa Elf will be available in major UK supermarkets starting in September for £1. It joins other seasonal items in the lineup, including the Jaffa Tree, the Jaffa Pole, and a new Spiced Orange flavor.