Médiamétrie partners with RealityMine for new digital measurement tool

Médiamétrie has announced a strategic partnership with British technology specialist RealityMine to develop MediaWeb, a new digital audience measurement system scheduled for launch in the first quarter of 2027.

The collaboration aims to address the increasing fragmentation of digital audiences by providing a unified view of media brand reach. Unlike current methods, MediaWeb will integrate content consumption from social media platforms alongside traditional websites and applications. This approach is designed to offer market players a more exhaustive and transparent view of their global audience across various consumption environments.

In addition to social media, Médiamétrie intends to explore the measurement of artificial intelligence usage in the future. The partnership focuses on technological innovation, methodological excellence, and auditability to transform digital measurement in the French market.