Meal kit market competition intensifies in Germany

The meal kit delivery market is experiencing increased competition in Germany. While HelloFresh remains a dominant player, having achieved approximately 6.8 billion euros in global revenue for the 2025 fiscal year, new competitors are entering the space.

Providers such as Berlin-based Marley Spoon, Hamburg-based Tischline, and the Dutch online supermarket Picnic are expanding their offerings. Additionally, traditional retailers like Rewe have integrated recipe and ingredient ordering into their online services. A recent evaluation of these services focused on delivery reliability, menu flexibility, recipe clarity, cooking times, and taste to determine how specialized providers compare to supermarket-linked delivery models.