Meccano relaunches brand with 22 new age-progressive sets

To celebrate its 125th anniversary, the construction toy brand Meccano has undergone a brand relaunch by The Entertainer. The update includes a redesigned logo, new packaging, and simplified, color-coded instructions featuring step-by-step guidance and progress markers.

The relaunch introduces 22 new sets organized into four distinct, age-progressive ranges designed to serve different skill levels and demographics:

• Meccano Makers (ages 3+): Features chunky plastic parts, such as a 5-in-1 mega set and a 2-in-1 race car. • Meccano Builders (ages 5+): Utilizes interchangeable parts, including a 3-in-1 pull back buggy and a 151-piece free play bucket. • Meccano Masters (ages 10+): Incorporates metal parts, motors, and rubber tires, including a 437-piece makers toolbox. • Meccano Pro (ages 16+): Focuses on licensed display models for collectors, such as the Aston Martin Aramco F1 Race Car and the Ducati Monster motorbike.

This tiered ecosystem aims to transition users from early childhood play to advanced adult collecting while emphasizing STEM skill development.