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[BUSINESS] · United States, Brazil, Japan, United Kingdom · 4 sources

Meccha Chameleon hits 15 million sales, dominates June US game charts

Indie hide‑and‑seek game Meccha Chameleon sold more than 15 million copies on PC within a month of its June 2026 launch, becoming the top‑selling title on US revenue charts for the month and beating new releases such as Star Fox. Developed by a single creator and distributed via Steam, the game’s popularity was propelled by Twitch streams and a simple paint‑and‑camouflage mechanic that works with mouse controls, which has so far limited any announced console or mobile ports.

In Japan, the developers announced a 15 % discount sale priced at ¥671 (about $5) through early August and hinted at a weekend collaboration map with Garten of Banban. A Japanese feature explored how the game’s rapid success—achieving roughly one million daily sales—reflects a new generation of creators who design experiences that thrive on streaming and social sharing.

Analysts noted that despite its low price, Meccha Chameleon’s $5 price point placed it ahead of higher‑priced titles like UFC 6 in revenue terms, and its strong performance contributed to an 86 % jump in Xbox Series X/S sales in June, while overall hardware spending fell. The game remains PC‑only, with developers citing challenges adapting the mouse‑centric camouflage system to console controllers or touch screens.