Meccha Chameleon sells 7 million copies in 12 days, breaks Steam sales record

Indie multiplayer hide‑and‑seek game Meccha Chameleon, launched on Steam in early June 2026, quickly amassed a massive player base, reaching more than 5 million users within its first month. Within just 12 days of release the game sold over 7 million copies, surpassing blockbuster titles such as Resident Evil Requiem and Crimson Desert.

Developed by a single creator known as lemorion_1224, the title is available only on PC via Steam at a price of $3.99. SteamDB data shows a peak of 340,534 concurrent players, marking one of the platform’s largest launches of the year. Its rapid popularity is attributed to organic promotion on platforms like Instagram, YouTube, Twitch and Kick, where content creators shared gameplay clips.

The success highlights the growing influence of streamer‑driven marketing and demonstrates how a small‑scale indie project can compete with games backed by major publishers.