Meccha Chameleon sparks viral social media hunt and faces clone controversy in Korea

The indie multiplayer hide‑and‑seek game Meccha Chameleon sold 15 million copies on Steam in early 2026, becoming the platform’s best‑selling title that year. Its core mechanic of camouflaging a white character inspired a widespread social‑media challenge: users post images with the hidden character for followers to locate. The trend quickly spread to major accounts, including the official Paulistão page, esports team FURIA in the Kings League, and football club Paris Saint‑Germaine, generating high engagement across platforms.

At the same time, a new Steam release called Scribble Hunt appeared, closely mirroring Meccha Chameleon’s gameplay and visual design. In the Korean market the game is marketed under the exact Korean translation of the original name, “메챠 카멜레온,” prompting concerns over intellectual‑property rights. The clone adds features such as prop‑hunt style transformations and infrared vision for hunters, but no official comment has been made by the original developers.