Media and advertising leaders to convene for 2026 summits in Latin America

Major media and advertising industry events are scheduled for 2026 in Latin America, focusing on the evolution of communication, artificial intelligence, and new business models.

XCOM LATAM 2026 will take place on October 1 at the Panama Convention Center. The event aims to bring together over 45 media outlets, including television, press, radio, and digital media, along with 13 national and international speakers. The agenda will address topics such as AI, reputation, leadership, audience transformation, and crisis management. Notable participants include Luz María Doria from Univision and Janine Sikaffy of Dvela.

Advertising Week LATAM (AWLATAM) 2026 has also announced its latest lineup of speakers, including Emilio Antun, Marlene Ontiveros, Gema Garóa, and Javier Morodo. The conference features a diverse range of experts from companies such as S4 Capital, FIFA, Google, Meta, and Microsoft Advertising, focusing on community building, content creation, and the regional entrepreneurial ecosystem.