Media Express report shows rise in Dominican TV consumption

A study by Media Express titled ‘Radiografía consumo TV verano 2026’ reveals a significant increase in broadcast television consumption in the Dominican Republic between June and August. The report, led by General Manager Johnny Matos, attributes this growth to school vacations and major sporting events.

Special sporting events accounted for 14% of the total audience share. Within this segment, the XXV Central American and Caribbean Games held in the Dominican Republic represented 49% of the share, followed by the FIFA World Cup at 39%, and MLB at 10%.

The data, collected from 13,000 households using 16,200 measurement devices, shows that audience reach increased from 65% during regular programming to 73% during special events. This represents a total audience increase from 7,255,000 to 8,237,000 people.