Media professionals in West Africa focus on cultural promotion and digital skills

In West Africa, media professionals are engaging in new initiatives to adapt to evolving industry standards and promote regional identity.

In the Djôrô region of Burkina Faso, the Regional Directorate of Communication, Culture, Arts and Tourism held a conference in Gaoua to encourage journalists to better promote local heritage. Regional Director Kowoma Marc Doh emphasized the goal of increasing the visibility of the region's cultural identity through media coverage.

In Niger, the National Communication Observatory (ONC), in partnership with SputnikPro, launched a training series for approximately one hundred journalists. Running from October 5 to October 12, 2026, the program focuses on modern challenges such as artificial intelligence, social media, and audiovisual production to help professionals navigate digital transformations and combat disinformation.