MediaMarktSaturn opens new Tech Village in Cologne

MediaMarktSaturn has opened a new Tech Village in Cologne, Germany, which is intended to serve as a blueprint for future store designs across Europe. Spanning more than 6,000 square meters over five floors, the facility integrates traditional retail with digital experiences, brand boutiques, and specialized service zones.

The new location features 31 brand boutiques, six themed worlds, and three rotating experience zones. Notably, it introduces a fully digital 3D experience environment. The site also incorporates the Xperion gaming world, which occupies over 1,000 square meters and includes more than 70 gaming stations and a 200-seat arena for community events.

To strengthen its omnichannel strategy, the store is closely linked to the retailer’s online services. Customers can collect online orders in-store, and the company offers rapid delivery options, including services via Uber and Wolt for local deliveries.