Mediapro to rebrand as Imagina in 2027 following restructuring

Mediapro has announced it will relaunch as Imagina on January 1, 2027, following a period of significant corporate restructuring. The rebranding follows a reorganization process that included a workforce reduction affecting 189 employees and the departure of several senior executives.

The company, which is controlled by Southwind Media Capital (owned by China’s Orient Hontai Capital), aims to stabilize its finances and return to a growth phase. New leadership, including Executive Chairman Sergio Oslé and CEO Carlos Núñez, expects EBITDA to grow between 50% and 60% this year and seeks to generate positive cash flow.

Mediapro plans to utilize approximately €100 million in self-generated resources over the next three years to fund new investments and projects. The group currently manages major sports broadcasting rights and content production, operating with a debt of approximately €525 million.