Mediaset España President calls for fair competition against tech giants

Mario Rodríguez, president of Mediaset España, has voiced concerns regarding the competitive landscape between traditional media and major technology companies. He argues that while European regulations exist to ensure fair audience measurement, Spanish regulators lack the necessary tools to enforce them effectively.

Rodríguez compares the current situation to a highway without speed cameras, where rules exist but lack the threat of enforcement. He notes that traditional media must verify every viewer, whereas tech giants continue to sell advertising based on self-measured, unverified data. He is calling for a collective defense of media outlets to ensure all players compete under the same conditions, warning that the current trend threatens the long-term survival of television networks and newspapers.