Mediaset Infinity enters microdrama market with Turkish series

Mediaset Infinity, the streaming service of Mediaset España, has entered the microdrama market by adding six new vertical fiction series to its catalog. These productions are specifically designed for mobile consumption, featuring high-intensity narratives and short episodes in a vertical format.

The initial lineup consists of Turkish productions acquired from companies such as MADD and GAIN. The series focus on genres including romance, mystery, intrigue, and revenge. Titles include ‘Nadie es inocente’, ‘La abogada de mi marido’, ‘No me olvides’, ‘Amores que dejan marca’, ‘El chico prohibido’, and others.

This move follows similar trends in the Spanish media landscape, with competitors like Atresmedia and RTVE also exploring or preparing vertical content formats to meet the growing demand for digital mobile entertainment.