Mediatransports appoints Stéphane Bourse as Strategy and Revenue Director

Mediatransports, the advertising agency for RATP, SNCF Gares, and approximately thirty other transport networks, has announced the appointment of Stéphane Bourse to a newly created position. Bourse, currently the General Manager of Orange Advertising, will join the company as General Manager of Strategy and Revenue on November 30, 2026.

Reporting directly to General Manager Valérie Decamp, Bourse will hold global responsibility for growth, revenue development, and commercial performance. His role involves ensuring alignment between strategy, marketing, and economic objectives, while overseeing the deployment of strategic axes in operations, particularly regarding service offerings.

Decamp stated that this appointment is a significant step in the agency’s ongoing transformation. The move aims to build a more integrated and high-performing offer as digital platforms redefine market standards and data becomes a primary driver of value creation. Bourse brings expertise in digital strategy, monetization, and cross-media offerings to the role.