MediaWorld marks 35 years in Italy with 2030 expansion plan

MediaWorld is celebrating 35 years of operations in Italy by unveiling a strategic roadmap aimed at 2030. The company plans to focus on expanding its physical retail network and doubling its e-commerce transaction volumes through digital transformation and artificial intelligence integration.

Since 2020, the retailer has invested 200 million euros in infrastructure and commercial expansion. Financial data shows a 15% increase in total revenue compared to 2020, with a current market share of 29.7%. For the first three quarters of fiscal year 2026, sales grew by 5% year-on-year, supported by a 16% increase in investments.

The expansion plan includes opening five new stores during the upcoming high season, followed by 12 additional openings in 2027. A new Smart-format store is scheduled to open in Milan's Piazza Gae Aulenti on November 18.