Megan Fox stars in Ro Sparks erectile dysfunction campaign

Actress Megan Fox has become the new brand ambassador for Ro Sparks, a prescription sublingual treatment for erectile dysfunction developed by the telehealth company Ro.

In the advertising campaign, which includes television, streaming, and public media, Fox personifies the medication itself, appearing in a red outfit to deliver direct messaging about the product. The company stated that the high-profile partnership aims to reduce the stigma and shame often associated with erectile dysfunction, integrating the topic into everyday conversations regarding sexual wellness.

Fox noted that the campaign uses a bold and humorous tone to normalize the condition. While the creative process initially included more suggestive elements, the actress and her team opted for a moderated approach to balance the humor with the medical nature of the product.