Meghan Markle faces criticism over social media branding

Meghan Markle is facing renewed criticism regarding her social media presence and personal branding following her 45th birthday celebrations. Recent Instagram posts, including videos of her dancing in her Montecito kitchen and photos of her jumping into a swimming pool, have been characterized by PR experts and former royal staff as "curated rather than candid."

Critics, including former royal butler Grant Harrold, have suggested the content mirrors the digital communication style used by Prince William and Catherine, Princess of Wales, leading to accusations of attempting to "one-up" the Prince and Princess of Wales. Some social media users have also compared her birthday imagery to photos of the late Princess Diana, accusing Markle of imitating the late princess's style.

Additionally, Markle continues to draw attention for wearing jewelry linked to Princess Diana, such as sapphire and diamond butterfly earrings worn during a recent gala in British Columbia. While some view her use of these heirlooms as a tribute, others scrutinize the intersection of her personal life and public brand management.