Meghan Markle launches As Ever holiday collection

Meghan Markle, the Duchess of Sussex, has announced the launch of the first holiday collection for her lifestyle brand, As Ever. The collection, titled “The Holiday Collection: Chapter One,” is now available for customers.

In social media posts promoting the brand, Markle shared throwback images and videos reflecting on her lifelong entrepreneurial interests, including a childhood business making handmade scrunchies. The promotional content also featured a rare video clip of her daughter, Princess Lilibet, participating in the preparation of fruit spreads, a signature product of the brand.

The launch follows a recent collaboration between As Ever and Los Angeles-based chocolatier Compartes, which features an advent calendar inspired by the Montecito home Markle shares with Prince Harry.