Meghan Markle's As Ever brand expands into the UK

Meghan Markle’s lifestyle brand, As Ever, is expanding into the United Kingdom market. The expansion will include products such as scented candles, herbal teas, and limited edition bookmarks. However, certain items will not be available in the UK immediately; specifically, the brand’s jams and flower sprinkles will be excluded due to food import and export regulations.

Reports suggest that Markle had hoped to leverage connections with Princess Eugenie to help promote the brand within British social circles. While Eugenie has maintained a relationship with the Duke and Duchess of Sussex, sources indicate that her desire to maintain positive relations with King Charles and Prince William has made her reluctant to act as a promoter for the brand, stalling those specific business plans.