Meiji to launch new strawberry frozen yogurt dessert in Japan

Meiji Co., Ltd. has announced the launch of ‘Meiji Bulgaria Frozen Yogurt Dessert Strawberry,’ scheduled for release nationwide in Japan on September 28, 2026. This new product marks the first time the series has incorporated strawberry juice directly into the ice portion to create a more integrated fruit and yogurt flavor.

The dessert features a yogurt-based ice made with LB81 lactic acid bacteria and proprietary Bulgaria lactic acid bacteria, coated in a refreshing yogurt-flavored sauce. Each 80ml serving is priced at 194 yen (including tax).