Memmingen nominated for European PR award following Marvel campaign

The German city of Memmingen has been named a finalist for the 2026 European Excellence Award in the ‘Travel & Tourism’ category. The nomination follows a viral social media campaign titled ‘Memmingen Becomes Doomstadt – A Small City’s Marvelous PR Coup.’

The campaign originated after fans identified a connection between the Memmingen town hall and a trailer for the film ‘Avengers: Doomsday.’ In response, Mayor Jan Rothenbacher participated in a humorous promotional video where he portrayed the character Doctor Doom, inviting Marvel to host the film's premiere in the city.

Memmingen is one of five finalists in its category, competing against projects from Estonia, Sweden, Romania, and Angola. The winners will be announced on December 11 in Berlin.