Men's grooming trends see a resurgence in blonde hair

A resurgence of blonde hair trends among fashionable men is mirroring grooming styles from the 1990s and early 2000s. This revival, which includes bleached hair, spray tanning, and hair gels, has been highlighted by the recent look of Benito Skinner, whose short, textured blonde crop and tanned complexion received significant social media approval.

While celebrities often use hair changes to signal new artistic eras or prepare for specific roles, the success of the look depends heavily on color theory. For instance, actor Paul Anthony Kelly’s blonde appearance on the set of ‘American Horror Story’ received mixed reactions. Celebrity hairstylist Sami Knights noted that the failure of certain blonde looks often stems from a lack of warmth or variation in tone, which can make the color appear synthetic or disconnected from the individual's natural skin undertones.