Mental health and leisure trends address modern productivity culture

Experts and brands are addressing the modern struggle to disconnect from productivity culture. The Croatian Institute of Public Health (HZJZ) provides guidance on managing the transition back to work after annual leave. To prevent burnout and stress, the institute recommends a gradual return to work routines, setting realistic priorities, and maintaining clear boundaries between professional and personal time.

In the travel sector, Club Med has launched 'The Art of Free Time' platform. This initiative challenges the trend of treating vacations as optimized task lists. Instead, the brand emphasizes spontaneity and the luxury of doing nothing, moving away from highly scheduled itineraries to focus on freedom and relaxation.