Mercado Pago promotes business account and payment tools

Mercado Pago has launched a new marketing campaign titled ‘Especialistas’ to promote its ‘Conta Negócio’ platform, which is designed for entrepreneurs. Created by the agency GUT, the campaign uses a sitcom-inspired narrative to highlight how business owners manage daily operations using the platform's tools, such as instant sales receipts, credit access, cash flow control, and investment options. The brand currently serves over 9 million entrepreneurs.

For online sellers using the platform, managing margins is critical due to varying transaction fees. Payment methods include ‘Link de Pagamento’, Pix, and boleto. For credit card transactions via payment links, fees vary based on the payout timeframe: 4.98% for immediate receipt, 4.48% for 14-day receipt, and 3.99% for 30-day receipt. Pix transactions incur a 0.99% fee with immediate receipt, while boleto payments cost R$ 3.99 per approved transaction with a payout within three days.