Mercadona and Lidl pricing strategies analyzed by OCU

An analysis by the Organization of Consumers and Users (OCU) highlights the competitive pricing strategies of major retailers like Mercadona and Lidl as families struggle with rising costs. The study, which analyzed over 100,000 prices, shows that supermarkets are adjusting rates on high-rotation essential items to retain customers amidst a general price escalation of nearly 39.5% since 2021.

For Mercadona, the annual reference cost for a basic basket is estimated at approximately 6,094 euros. The report emphasizes the importance of monitoring 100 essential products to optimize monthly household budgets and navigate the impact of private labels versus manufacturer brands.