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[BUSINESS] · South Korea · 3 sources

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Mercedes-Benz Korea launches new electric CLA and GLC models

Mercedes-Benz Korea has expanded its electric vehicle lineup with the launch of the All-New Electric CLA and the All-New Electric GLC. The Electric CLA, utilizing the MMA modular architecture, is positioned as an entry-level luxury option with prices ranging from 52.9 million to 67.7 million KRW. The model features an 85kWh battery option providing a range of 474km and supports 800V fast charging.

The All-New Electric GLC, built on the MB.EA architecture, is priced between 90 million and 94.8 million KRW for its launch editions. It offers a range of 448km on a single charge. Both models utilize CATL battery cells and feature the MB.OS operating system with MBUX technology.

Mercedes-Benz Korea reported high initial demand, noting that pre-orders for both models have already exhausted the planned inventory for the year. The company intends to maintain a dual-track strategy, offering both high-efficiency internal combustion engines and pure electric models to meet diverse consumer preferences.

Entities

CATL · Mercedes-Benz Korea · Shirin Emira