Mercedes-Benz sponsors ARTEBA art fair in Argentina

Mercedes-Benz, represented by Prestige Auto, is sponsoring the 35th edition of ARTEBA, Latin America’s most significant art fair. The event takes place at La Rural from October 30 to November 1, with pre-openings on October 28 and 29.

The brand is supporting the International Dialogue Zone, a dedicated space designed to foster collaboration between the Argentine and international art scenes. This zone features galleries from Lisbon, London, Paris, and Sao Paulo, and includes a program of meetings focused on the challenges and opportunities within contemporary Argentine and Latin American art.

As part of its participation, Mercedes-Benz will exhibit a Mercedes-Benz CLE at the fair. Daniel Herrero, CEO of Prestige Auto, stated that the brand supports the initiative to promote talent, creativity, and the exchange of ideas.