Mercedes F1 drivers Kimi Antonelli and George Russell feature in Ineos Grenadier campaign

Mercedes-AMG Petronas F1 drivers Kimi Antonelli and George Russell have participated in a promotional campaign for the Ineos Grenadier SUV. Filmed near Austin, Texas, during the United States Grand Prix weekend, the initiative showcases the off-road capabilities of the British-built vehicle.

The campaign features a concept called a ‘Grit Stop,’ where mechanics install custom accessories and camping equipment to demonstrate vehicle personalization. Following the modifications, the drivers navigate mountain paths and wooded trails to highlight the SUV's performance in rugged terrain.

Separately, Kimi Antonelli shared his personal pre-race ritual, noting that he prefers to hand-wash his Mercedes-AMG GT63 at a car wash in San Marino before every Grand Prix to ensure it is perfectly clean.