Meridian Holdings Sponsors UFC Fight Night in Belgrade

Meridian Holdings Inc., through its subsidiary Meridianbet, has been named the official sponsor of UFC Fight Night Serbia. The mixed‑martial‑arts event, the first UFC card ever staged in Serbia, is scheduled for August 1, 2026 at Belgrade Arena.

The partnership covers branding inside the Octagon, logo placement on the fight poster and round cards, an in‑venue commercial at the arena, and a digital and social‑media campaign across UFC platforms. The event will be broadcast live in the United States on Paramount+ and distributed internationally via UFC’s broadcast partners.

Meridianbet, founded in Serbia in 2001, is marking its 25‑year anniversary with the sponsorship, aiming to raise the brand’s visibility across the region and globally. Meridian Holdings, headquartered in Las Vegas, operates in more than 25 regulated markets worldwide.