Meridianbet Becomes Official Sponsor of UFC Fight Night Belgrade

Meridianbet, the Serbian betting brand owned by Meridian Holdings (NASDAQ: MRDN), has been named the official partner for UFC Fight Night Serbia. The mixed‑martial‑arts event is scheduled for August 1, 2026 at Belgrade Arena and will be the first UFC competition ever held in Serbia.

The sponsorship gives Meridianbet exclusive branding in the Octagon, placement on fight posters, round cards, an in‑venue commercial, and a digital campaign across UFC’s web and social channels. The fight night will be broadcast live in the United States on Paramount+ and distributed internationally through UFC’s broadcast partners. William Scott, CEO of Meridian Holdings, said the partnership marks a milestone for the brand’s 25‑year history in Serbia and expands its visibility across the region and the world.