Merit and Erdem announce limited-edition beauty collaboration

Minimalist beauty brand Merit has announced a limited-edition collaboration with British fashion house Erdem, set to launch on September 22 ahead of London Fashion Week. The collection translates Erdem’s romantic, archival runway aesthetics into beauty products through three exclusive sets featuring bespoke packaging.

The collaboration includes the Winter Set, which features eye and cheek products in soft, radiant shades. The Signature Lip Trio offers three lip formulas, including the new ‘London’ shade of Signature Lip Blush alongside ‘Black Tie’ and ‘Bespoke’. Additionally, the partnership introduces the Retrospect Soap Trio, which reimagines Merit’s signature fragrance as a set of mini bar soaps.

This marks the first time Merit has developed custom product packaging in partnership with a designer. The collection aims to merge Merit’s utilitarian modernism with Erdem’s signature soft and romantic sensibility.