Mersin Metropolitan Municipality launches tourism branding projects

Mersin Metropolitan Municipality is implementing a wide range of projects aimed at establishing the city as a global brand through sustainable tourism. The initiative focuses on integrating history, culture, sea, nature, and gastronomy to create a comprehensive development model.

Key efforts include protecting historical heritage, diversifying tourism destinations, supporting archaeological excavations, and restoring historical urban textures. The municipality is also working on coastal arrangements, cultural routes, and international promotional activities to attract more domestic and international visitors.

Under the vision of Mayor Vahap Seçer and in coordination with the Union of Municipalities of Turkey, these projects extend across the entire province—from Tarsus and Silifke to Anamur and Mut—to ensure tourism benefits the whole region rather than being concentrated in specific areas.