Messe Berlin launches “Let’s wow the world” recruitment campaign

Messe Berlin introduced a new employer‑branding campaign titled “Let’s wow the world” to attract staff across its diverse operations. The visuals place employees from event planning, construction, IT, catering and service in front of an oversized typography sculpture, while a campaign film shows them assembling the word WOW across the exhibition grounds. Developed with Berlin agency glow, the rollout follows an internal employer‑branding process involving workshops with staff from Messe Berlin and its subsidiaries Capital Catering, Capital Facility and Capital Services. Dr. Mario Tobias, chairman of the executive board, said the campaign reflects the culture of people who “make things happen” and create unique experiences. Managing director Dirk Hoffmann added that the initiative targets individuals who want to turn ideas into real events. The materials will appear on the company’s career website and other recruitment channels.