Meta Ads and Google Search Console Add New Features for Marketers in Brazil

Meta Ads, the advertising suite for Facebook and Instagram, offers a hierarchical campaign structure that separates objectives, audiences and creatives. Marketers can choose from awareness, consideration and conversion goals, use core, custom and lookalike audiences, and optimize with tools such as the Meta Pixel and Conversions API. Best‑practice tips include starting broad, testing audiences, monitoring CPM, CPC, CPA and ROAS, and using A/B experiments to improve performance.

Google Search Console has introduced “platform properties,” allowing users to track how posts on Instagram, TikTok, X and YouTube appear in Google search results. The new reports show clicks, impressions and trends for social and video content, helping brands evaluate the impact of their cross‑platform publishing. Verification of each platform property is required, and the feature will roll out gradually over several weeks.

Both updates aim to give Brazilian advertisers deeper insight and more control over their digital campaigns across major social networks.