Meta estimated to have earned 760 million PLN from fraudulent ads in Poland

Analysts estimate that Meta may have earned approximately 760 million PLN in a single year from the issuance of fraudulent advertisements in Poland. These scams have evolved into a large-scale, automated business model where the platform collects advertising revenue while users bear the financial risks and costs.

Scammers are utilizing high-quality technology and AI to steal the likenesses of well-known brands, public institutions, influencers, and athletes. These sophisticated traps include fake investment and cryptocurrency platforms, counterfeit online stores, and malicious links designed to steal data or promote fraudulent medical products. The scale of these scams, which reportedly accounted for over 10% of the country's total advertising reach, has increased social and institutional pressure to reform laws governing internet giants.