Meta expands AI-powered live video ads as CyberAgent launches AI interview tool for advertisers

Meta announced on June 18 that it will extend live video advertising on Instagram and Facebook, adding AI‑generated ad creation and affiliate link features. The rollout will cover Japan and 21 other countries, allowing creators to tag products, earn commissions and give users a seamless shopping experience within live streams.

CyberAgent introduced its AI interview platform N1AI on June 29, which conducts chat‑based interviews to capture user sentiment, automatically generates ad copy, manga‑style stories and landing‑page content, and integrates with its Extreme Prediction LP system. A pilot with a financial institution reported a 2.2‑times increase in conversion rates, highlighting the tool’s impact on advertising efficiency.