Meta expands smart glasses lineup with Gen 3 and audio-only models

Meta has expanded its smart glasses market presence with the release of third-generation Ray-Ban Meta glasses and a new audio-only model. The Gen 3 smart glasses feature a 12MP camera, Meta AI integration, and improved audio via a six-mic array, with battery life lasting approximately nine hours. These models start at $449 and are available in Wayfarer, Aviator, and Zena frame styles.

To address privacy concerns and offer a more affordable option, Meta introduced Ray-Ban Meta Audio glasses. These models lack a camera but include microphones, speakers, and AI capabilities. The audio-only version is lighter, costs $349, and offers up to 12 hours of battery life.

Meta currently holds a significant portion of the smart glasses market, accounting for over 80% of sales in the first half of 2026 through its Ray-Ban and proprietary brands. Additionally, the company has begun rolling out Ray-Ban Display glasses, which include a built-in display and gesture wristband, to more European markets.