Poland challenges Meta over fraudulent deepfake advertisements

Meta fraudulent advertisements deepfakes Krzysztof Gawkowski Rafał Brzoska

Polish authorities and business leaders are escalating their confrontation with Meta over the proliferation of fraudulent advertisements on Facebook and Instagram. These scams frequently utilize AI-generated deepfakes and the likenesses of celebrities and politicians to promote fake investment opportunities.

Deputy Prime Minister and Minister of Digital Affairs Krzysztof Gawkowski expressed dissatisfaction with Meta's response to government inquiries, describing it as lacking a clear plan to eliminate these ads. Gawkowski emphasized that such fraudulent content should be removed within minutes rather than days. He also disclosed correspondence from Meta that the company had requested to keep confidential, asserting that citizens have a right to know the scale of these scams.

InPost CEO Rafał Brzoska, who has been a prominent critic of the platform's handling of these issues, argued that the problem extends beyond public figures to all citizens whose identities could be exploited. Brzoska advocated for stricter preventative measures, stating that fraudulent paid advertisements should be blocked from publication entirely rather than merely being removed after they have already circulated and monetized.

Entities

Facebook · InPost · Krzysztof Gawkowski · Meta · Poland · Rafał Brzoska

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] The Polish government is finalizing legislation regarding digital platforms to hold them accountable for illegal content. www.rmf24.pl · www.wprost.pl
[● 3 SOURCES] The misuse of likeness in fraudulent ads affects all Polish citizens, not just public figures. forsal.pl · www.rmf24.pl · www.wprost.pl
[● 4 SOURCES] Fraudulent advertisements on Facebook and Instagram use the likeness of celebrities and politicians. forsal.pl · www.rmf24.pl · www.wprost.pl · www.wirtualnemedia.pl
[DISPUTED] Meta's response regarding fraudulent advertisements in Poland is unsatisfactory. forsal.pl · www.rmf24.pl · www.wprost.pl · bezprawnik.pl
[● 2 SOURCES] Fraudulent paid advertisements should be prevented from being published entirely rather than just removed quickly. www.rmf24.pl · www.wprost.pl
[DISPUTED] Meta provided a response detailing its actions regarding the combatting of scams. innpoland.pl
[● 5 SOURCES] Rafał Brzoska stated that the misuse of likeness in fraudulent ads affects all Polish citizens, not just public figures. next.gazeta.pl · forsal.pl · www.rmf24.pl · www.wirtualnemedia.pl · www.wprost.pl
[○ 1 SOURCE] Meta requested that certain statistical data regarding fraudulent activities be kept confidential. innpoland.pl
[● 4 SOURCES] Minister Krzysztof Gawkowski stated that Meta's response regarding fraudulent advertisements was unsatisfactory. forsal.pl · www.wirtualnemedia.pl · www.wprost.pl · next.gazeta.pl
[● 5 SOURCES] Minister Gawkowski argued that fraudulent advertisements should be removed within minutes rather than days. forsal.pl · www.wirtualnemedia.pl · www.wprost.pl · next.gazeta.pl · www.rmf24.pl
[● 4 SOURCES] Rafał Brzoska asserted that fraudulent paid advertisements should be prevented from being published entirely rather than just removed quickly. www.rmf24.pl · www.wirtualnemedia.pl · www.wprost.pl · next.gazeta.pl